What they bought
A handsome building near Newcastle-under-Lyme town centre, with an unusual history: originally two terraced houses, later converted into offices, and now needing to come back as residential. Location is everything for a student HMO, and although Keele University campus is more than two miles away, this property has a competitive locational story. Newcastle-under-Lyme bus station sits across the road (direct buses to Keele campus). The town centre is on the doorstep, supermarkets, coffee shops, bars, restaurants. There's even a Domino's around the corner.
The brief HYPE set itself: build the student HMO that students actually want. Not the corner-cutting kind that meets minimum spec, the kind that competes with the purpose-built luxury student accommodation around the area.

















