What they bought
A property in Birches Head, Stoke-on-Trent, with a deliberately non-standard HMO brief from the investor. They wanted two of the rooms to be studio-grade: en-suite, generously sized, with their own kitchenette. The other three rooms to be normal HMO bedrooms sharing a bathroom. The whole property to read as a step up from a typical HMO so it could pull tenants who'd otherwise rent one-beds at higher monthly cost.
A HMO with kitchenettes isn't the usual HYPE plan of action. But different is usually what makes you stand out from the crowd. And in a world where the end goal is to attract and retain tenants, standing out is key.





































































