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01Guide · Choosing a Builder
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Guides · Choosing a builder

Choosing the right builder.

Every builder sounds good on the first call. Here is the checklist John uses when he refers work to other firms, what to ask before money changes hands, and what a bad one actually costs you.

↳ 02 The guide
02Article · The Long Read
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The brief

Last reviewed · 13 August 2026

The construction trade has been earning its reputation badly for thirty years. The good firms still exist: they are just harder to spot than the bad. HYPE refers projects we cannot take to other contractors regularly, and the checklist below is the one we use to vet them.

5References to call
PricedContract, not day rate
InsuredLiability, employers, contract works
CHAPTER01

How to find a builder you can trust

Choosing the right builder for your project is essential to its success.

Hence, looking for a builder with the right skill set is an important process. But it shouldn’t be a complicated one.

While it’s absolutely necessary to spend time researching good builders in your area (or the area you’re investing in) there are certain things you can do to find a good builder.

Larger building or construction companies will be able to undertake any type of building or refurbishment work. Whereas some ‘smaller’ builders will usually have a particular thing they specialise in.

If you’re looking for a HMO conversion, for example, it’s probably not wise to consult a builder who doesn’t specialise in HMO refurbishment.

In other words, asking a builder to do something they’re unfamiliar with, will likely leave you disappointed.

And that’s exactly what happened in the video.

What should have been a relatively straightforward chimney removal (as part of a HMO conversion) turned into a nightmare for the owner.

Thankfully, we were able to put things right.

Our ‘Choosing a Builder Checklist’ below will help you make the right decision when you’re looking for a builder.

First, let’s take a look at what John discovered when surveying the property in the video.

1:30 – Attempting to secure bricks with expanding foam is madness. But it highlights how some inexperienced builders operate.

5:42 – These bricks should have been properly joined to the original brickwork. Instead they’ve been left completely insecure.

12:03 – The standard of the work is so poor that there are gaps in the brickwork. This is actual daylight shining through from the inside!

13:50 – When removing a chimney, extra precaution needs to be taken to extract the bricks properly. Not doing so can leave cracks in the wall like this.

15:02 – This brick can be completely removed from the wall to reveal the plasterboard on the inside of the house! It’s unbelievable what some builders determine acceptable.

16:17 – As suspected, the remainder of the chimney breast is not supported with a steel. Therefore, the safety of the future tenants is severely jeopardised.

John pointing up into a ceiling opened up to expose damaged joists and rubble in a poorly converted HMO.
From the film: an HMO signed off as finished. This is what the last builder left above the ceiling.
CHAPTER02

The choosing a builder checklist

Our handy checklist gives you a good idea of what things to look for when choosing a builder. You can use it when you’re doing your research and due diligence.

Let’s look at the key pointers on how to find a builder you can trust…

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1. Experience

Our top tip on how to find a builder you can trust is to look at their level of experience. Longevity usually suggests that they’re good at what they do. Have a look on Companies House. You can easily find out how many years a builder has been trading.

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2. Reputation

If a builder comes highly recommended, their reputation usually precedes them. Good builders have good reviews – whether word of mouth or online for the world to see. Checkatrade, Trustpilot, Yell or Google should give a good indication of how highly rated your builder is.

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3. Workmanship

Does your builder have a website that showcases previous work? If so, are there any examples of projects similar to yours? If your builder has worked for a friend or family member, ask to see the work. Is it finished to a high standard?

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4. Contract

Steer clear of a builder who does not use a contract. Without one you’re leaving yourself completely vulnerable should anything go wrong. The most common types of contract in the construction/building industry are JCT and Schedule of Works. Either will establish the responsibilities of the builder in delivering your project.

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5. Insurance

Make sure you choose a builder who is fully insured. We’re not just referring to a standard Public Liability policy here. We mean Contractor’s All Risk (CAR) insurance. CAR insurance will cover any damage caused to the building works. For example if there is an unexpected flood, storm or fire.

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6. VAT registration

VAT registration is mandatory once a business's turnover passes HMRC's registration threshold. Consequently, if a builder is VAT registered, they will likely be handling large scale jobs: and, therefore, be more capable. Especially when you consider that just a couple of HMO conversions would probably exceed the threshold.

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7. Lead time

Would you trust a builder who can start work on your project immediately? Probably not. Hence, another good indication of the calibre of a builder is how busy they are. Good, reputable builders will have jobs booked well in advance. Expect lead times to be 6 weeks or more.

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8. Relationship

It’s important to work with someone you get along with. Because things can change and issues can arise during a project. It’s much easier to overcome obstacles if you get along with your builder. When you speak to them, how do they come across? Are they approachable? Do they have time for you? Do they fill you with confidence?

CHAPTER011

9. Communication

This leads on from the previous point. Good communication is key in any good relationship. At various stages of your project you will need progress reports. This is especially important if you’re an investor who won’t be visiting the site. How does your builder keep you up-to-speed? How professional is their system?

CHAPTER012

10. Location

There are two ways to think about this. You might prefer a local builder because you’re more familiar with them and their work. Plus they can be on site quicker when you need them to be. On the other hand, you may want to employ a builder from further afield because of their outstanding reputation and expertise.

CHAPTER013

11. Payment

A good builder will have a payment schedule. This usually involves paying an initial deposit followed by instalments at various stages. For example, when the project is 25%, 50%, 75% and 100% complete. Avoid a builder who wants all of the money up front.

CHAPTER014

Other considerations

These are the main things to think about when you’re looking for builders.

John walking through a newly converted HMO, looking at the finish.
Walking a finished job is the only way to judge workmanship. Ask to see one.
CHAPTER015

Finding a builder in Stoke-on-Trent and around Staffordshire

Everything above applies wherever you are. This part is local.

HYPE works across Stoke-on-Trent and the six towns, Newcastle-under-Lyme, Stafford, Stone, Kidsgrove and Biddulph, and over the Cheshire border into Crewe and Macclesfield. Refurbishments, extensions, HMO conversions, commercial fit-outs and insurance reinstatement.

What that means for the checklist above: you can do most of it on us before you ring. The projects are published with photographs, the reviews are public, the process is written down, and hundreds of films are on HypeTV. Very little of that is normal, and it is deliberate, because the checklist above is exactly what we would want a client to run us through.

If you are looking for a builder in one of those areas, the fastest version of all of this is a conversation about the actual job.

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In conclusion

Hopefully, the checklist above has given you a good idea of how to find a builder.

As a homeowner or property investor, you need to feel confident that the people working on your property can do what you’re asking of them.

Therefore, it’s crucial to not only choose a builder with an excellent reputation but also one you trust unconditionally.

Spend time researching. It’s a crucial part of the process.

When you’re getting quotes, make sure you have a breakdown of the work that needs to be done and how much each element costs.

But don’t let cost be the overriding factor. Yes, of course, you have a budget. But more often than not, you get what you pay for.

As Red Adair once famously said:

Looking for a builder now?

Run us through the same checks.

Real Google reviews, filmed builds on HypeTV, three insurances named, and a project manager on every job.

↳ 03 On camera
03Guide · On Camera
03 / 04

On camera

Watch it on a real job.

John walks an HMO that had been signed off as finished, and shows what the last builder left behind. Every photograph on this page is a frame from this film.

↳ 04 Start your build
12Tell me about your build · Resonance
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For the right build only

Build it right.
Build it HYPE.

We take on substantial building work across Stoke-on-Trent and the Midlands: extensions, conversions, full refurbishments, commercial works and repairs after fire, flood or damage. Properly scoped projects, not odd jobs or reactive maintenance.

We're VAT registered, so on smaller jobs a non-VAT builder will always undercut us. That's just the maths. Our work pays off where doing it properly matters more than the cheapest quote.

If that sounds like your project, tell us what you've got. We'll tell you straight whether we're right for it, and if we're not, we'll say so. Either way, we wish you all the best x.

↳ Speak to the team+44 1782 930 043Mon–Fri · 9am–5pm · Sat–Sun · Closed
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